Artificial intelligence (AI) has been a go-to technology for many people throughout the COVID-19 pandemic. AI has helped businesses solve many issues during this highly disruptive time, from helping to improve the customer experience and detecting fraud to automating work processes. That is helpful, but businesses also need to be aware of the risks of using AI. AI is fed by data that are designed to protect personal privacy, but that is not always what happens. This reality has been highlighted by a number of reported data breaches, some of which have targeted large businesses, like Twitter and Magellan Health.

Our virtual lives lie in the hands of algorithms that govern what we see and don't see, how we perceive the world and which life choices we make. Artificial intelligence decides which movies are of interest to you, how your social media feeds should look like, and which advertisements have the highest likelihood of convincing you. These algorithms are either controlled by corporations or by governments, each of which tend to have goals that differ from the individual's objectives. In this article, we dive into the world of human-centric AI, leading to a new era where the individual not only controls the data, but also steers the algorithms to ensure fairness, privacy and trust. Breaking free from filter bubbles and detrimental echo chambers that skew the individual's worldview allows the user to truly benefit from today's AI revolution.

Artificial intelligence (AI) and chatbots rank among the top 10 trends in digital marketing this year, said an industry expert, noting that the trends will help one be ready for challenges awaiting one's business in 2019. With everybody talking about AI, don't be afraid AI will take over the world. But for sure it may have significant impact on your business sooner or later. Mechanisms will be helpful in analyzing your consumers' behaviour and their search patterns. Making the most out of it, utilizing data from social media platforms and blog posts, you'll be able to track customer journey and understand how your users and are looking for desired products and services.